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Digital Marketing in Australia Digital Marketing

Digital Marketing in Australia

May 21, 2014 David Sherwell

Digital Marketing in Australia is also often referred to as Online or Internet Marketing. Let One Clique take the confusion out of new age marketing.

Digital marketing in Australia has a variety of textbook definitions, and opinions are varied by experts in the area. Put simply, One Clique refers to digital marketing in Australia as a way of engaging a target audience through electronic devices, such as computers, smart phones and tablets. Generally this engagement is applied through websites, email, blog posts, digital press releases and applications just to name a few.

One Clique Digital Marketing

One Clique specialise in digital marketing for Australian business and organisations with a return on investment focus. This means we provide digital marketing services that are performance driven. This enables Australian business and organisations to reach an online target market to achieve a multitude of digital marketing objectives that helps their core business grow. The digital marketing services that One Clique provide to Australian companies include:

These digital marketing services are primarily geared towards promoting qualified traffic to your website. This is for the purpose of helping Australian business achieve their digital marketing objectives. Most commonly, these objectives include increasing sale leads, online conversions, subscription services and for event promotion, to name a few.

Importance of Digital Marking in Australia

Most businesses in Australia are aware of digital marketing and recognise its importance. Equally, just as many businesses in Australia are unsure of what exactly digital marketing is and its importance as a marketing channel for customer acquisition, promotion and engagement. 

Statistics show that most consumers in Australia now initiate contact for business services through online means, such as Google. This has taken over the existing trend of print media and directories. There is also a growing trend in consumers buying online through e-commerce sites, rather than bricks and mortar shops. These statistics and growing trends confirm why digital marketing in Australia is an important channel as a way of marketing to an online target market.

Digital marketing in Australia is more than simply having a website or a digital presence such as social media. Digital marketing is about how a qualified audience finds your business online. This is greatly determined by how highly your website ranks in search engines in relation to particular search phrases. The processes of being found in search engines and driving qualified traffic to your website is what One Clique specialises in.

Digital Marketing Specialists in Australia

Below are some of the most common terms used in digital marketing Australia and their meaning. This is a simple and short list. One Clique are digital marketing specialists in Australia, so we focus on the main technicalities so you can focus on whats important to you, your business.

SEO (Search Engine Optimisation) is the process of increasing the ranking of your website in search engine listings.

SEM (Search Engine Marketing) is the process of paying a search engine, social media channel or other web directories for a priority listing.

PPC (Pay Per Click) is an extension of SEM. You pay a search engine for each click through to your website that appears as a priority listing. Google Adwords is a good example of PPC.

ROI (Return on Investment) refer to how much return (or profit) you get on an outlay (cost). One Clique have a high focus on returning our clients a positive digital marketing ROI in a short amount of time.

Get in touch

Want to learn more about digital marketing in Australia and whether it is relevant to your business? Contact a digital marketing services consultant at One Clique. Contact